Hype [electronic resource] : How Scammers, Grifters and Con Artists Are Taking Over the Internet, and Why We're Following
Bluestone, Gabrielle2021
eAudioBook
Find it!
We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen? Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero.
Author:
Imprint:
[Place of publication not identified] : HarperCollins, 2021
Collation:
1 online resource (1 audio file)
ISBN:
9780008382674
Language:
English
BRN:
3134576