Brilliant marketing : what the best marketers know, do and say
Hall, Richard, 1944-2009
Books, Manuscripts
This text gives readers the tools and the motivation to deal with the current economic changes and to go out and be described as a brilliant marketer. It answers key questions such as: what is a brand? what is marketing and how is it changing? and what is good, what is poor, what is brilliant?
Main title:
Brilliant marketing : what the best marketers know, do and say / Richard Hall.
Author:
Imprint:
Harlow : Prentice Hall, 2009.
Collation:
224 p. ; 22 cm.
ISBN:
9780273721239 (pbk)0273721232 (pbk)
Dewey class:
658.8658.8658.8HAL
Language:
English
Subject:
BRN:
103783