Exploring corporate strategy
Johnson, Gerry2000
Book
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Bury Library | Adult Non-Fiction | XX(28736.1) | Available |
Main title:
Exploring corporate strategy / Gerry Johnson, Kevan Scholes.
Author:
Edition:
5th ed.
Imprint:
Harlow : Financial Times Prentice Hall, 2000.
Collation:
xxvi, 560p. : ill., port. ; 25 cm.
Notes:
Previous ed.: 1997.Previous ed.: London: Prentice Hall, 1997.Includes bibliographical references and index.
ISBN:
9780130807397 (pbk)
Dewey class:
658.4012XX(28736.1)
Language:
English
Subject:
BRN:
849840