How to write a marketing plan
Westwood, John, 1947-2006
Book
A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan. This book provides a step-by-step guide to formulating a successful marketing plan.
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Bury Library | Reference Material | 808.066658WES | Available |
Main title:
How to write a marketing plan / John Westwood.
Edition:
3rd ed.
Imprint:
London : Kogan Page, 2006.
Collation:
vi, 122 p. : ill. ; 22 cm.
Series title:
Notes:
Previous ed.: 2000.At head of title: The Sunday Times.
ISBN:
0749445548 (pbk)
Dewey class:
808'.066658658.802658.802WES808.066658WES
Language:
English
BRN:
705344