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The new business road test : what entrepreneurs and investors should do before launching a lean start-up

Mullins, John W. (John Walker)2018
Book
Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.
Edition:
Fifth edition.
Imprint:
Harlow, England : Pearson, 2018.
Collation:
xx, 337 pages : illustrations (black and white) ; 24 cm
Notes:
Previous edition: 2013.Includes bibliographical references and index.
ISBN:
9781292208398 (pbk)
Dewey class:
658.022
Language:
English
BRN:
2557566
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