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Copywriting : successful writing for design, advertising and marketing

Shaw, Mark, 1965-2012
Book
'Copywriting' shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter.
LocationCollectionCall numberStatus/Desc
Bury LibraryAdult Non-Fiction659.132Available
Edition:
2nd ed.
Imprint:
London : Laurence King, 2012.
Collation:
240 p. : ill. (chiefly col.) ; 25 cm.
Notes:
Previous ed.: 2009.Includes bibliographical references and index.
ISBN:
9781780670003 (pbk)
Dewey class:
659.132659.132
Language:
English
BRN:
1073283
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